Brand vision ---- world class office stationery brand

Brand positioning ---- high end business stationery brand

Brand core ---- simplicity and fashion

Brand slogan ---- management documents bring benefits

Our brand concept:

Brand is a living body with soul

The product without thought and style is material and short-lived;

Products with ideas and styles are spiritual and immortal.

The idea makes the product out of vulgarity and affects the thinking of target customers;

Style makes products unique and stimulates the senses of target customers;

Thinking and style work together to transform the product from a material body to a living body, and always stay in the hearts of target customers,

Such a product with a soul is called a brand.

From the perspective of enterprises, brand is a product that integrates popularity, reputation and customer loyalty.

From the perspective of customers, brand performance is the sum of all the experience related to the product that customers experience.

Cultivating brand is a magic weapon for enterprises to keep their foundation green

This is an era of rapid development of science and technology and highly shared resources,

The products of enterprises are constantly imitated, chased and even surpassed by competitors,

The competition at the product level makes the enterprises run hard and gain little.

Who will ensure that the products of the enterprise are different and will not be submerged in the flood of commodity homogenization?

Who will guarantee that the enterprise's products stand out from the rest of the crowd and have irresistible charm?

Only brand!

Brand is a kind of life with soul, which cannot be copied,

It has a profound effect on the thinking and senses of target customers, and interacts, grows and forms a solid relationship with them,

Only by forming a dynamic, lasting and stable relationship with customers, can the enterprise be established forever!

Brand cultivation is an integrated and continuous process

Brand is a concept of space and time,

In space, it is three-dimensional. It needs to make full use of various media to contact and influence target customers,

It's lasting in time. Maybe the founder is dead, but it's still alive,

It lives in a myriad of relationships with its customers.

So the way to cultivate a brand is not single, and the effect is not immediate,

It needs to integrate various resources to convey a core original concept,

And unremittingly deduce this core original concept.

Brand cultivation relies on brand communication

Brand cultivation includes software and hardware,

Hardware refers to product production and channel construction,

Software refers to the establishment of customer cognition, emotional preferences and action will.

In today's buyer's market,

Software is more important than hardware.

For enterprises, the essence of software construction is brand communication,

Therefore, brand cultivation is not equal to brand communication, but most rely on brand communication.